Identifying global and culture-specific dimensions of humor in advertising: A multinational...
| Autor: | Alden, Dana L.1, Hoyer, Wayne D.2, Chol Lee3 |
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| Zdroj: | Journal of Marketing. Apr93, Vol. 57 Issue 2, p64. 12p. 6 Charts. |
| Databáze: | Business Source Ultimate |
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