Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration.
| Autor: | Gardial, Sarah Fisher1, Schumann, David W.1, Petkus Jr., Ed2, Smith, Russell2 |
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| Zdroj: | Journal of Advertising. Mar93, Vol. 22 Issue 1, p25-34. 10p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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