A Meaning-based Model of Advertising Experiences.
| Autor: | Mick, David Glen1, Buhl, Claus2 |
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| Zdroj: | Journal of Consumer Research. Dec92, Vol. 19 Issue 3, p317-338. 22p. 6 Black and White Photographs, 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
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