Creating Online Brand Experience on Facebook.

Autor: Simon, Carina1 carina.simon@whu.edu, Brexendorf, Tim Oliver1 tim.brexendorf@whu.edu, Fassnacht, Martin1 martin.fassnacht@whu.edu
Zdroj: Marketing Review St. Gallen. Dec2013, Vol. 30 Issue 6, p50-59. 10p.
Databáze: Business Source Ultimate