ENDORSER'S INVOLVEMENT IN SCANDALS AND THEIR INFLUENCE ON CONSUMERS' SELF EXPRESSION AND BRAND ATTITUDES.
| Autor: | Breberina, Jovica Milan1, Shukla, Paurav2, Schwaiger, Manfred1 |
|---|---|
| Zdroj: | American Academy of Advertising Conference Proceedings. 2013, p120-121. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|