SEQUENCE: STRUCTURAL EQUATIONS ESTIMATION OF NEW COPY EFFECTIVENESS.
| Autor: | Chow, Simeon1, Rose, Randall L.2, Clarke, Darral G.3 |
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| Zdroj: | Journal of Advertising Research. Jul/Aug92, Vol. 32 Issue 4, p60-72. 13p. 3 Black and White Photographs, 2 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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