HALLMARK EVENTS AND MEASURES OF REACH AND AUDIENCE CHARACTERISTICS.
| Autor: | Roslow, Sydney1, Nicholls, J. A. F.2, Laskey, Henry A.3 |
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| Zdroj: | Journal of Advertising Research. Jul/Aug92, Vol. 32 Issue 4, p53-59. 7p. 3 Black and White Photographs, 6 Charts. |
| Databáze: | Business Source Ultimate |
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