WHAT CEOs ARE SAYING ABOUT BRAND EQUITY: A CALL TO ACTION FOR RESEARCHERS.
| Autor: | Baldinger, Allan L.1 |
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| Zdroj: | Journal of Advertising Research. Jul/Aug92, Vol. 32 Issue 4, pRC-6-RC-12. 7p. 1 Diagram, 1 Chart, 11 Graphs. |
| Databáze: | Business Source Ultimate |
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