An Examination of Reseller Buyer Attitudes Toward Order of Brand Entry.
| Autor: | Alpert, Frank H.1, Kamins, Michael A.2, Graham, John L.3,4 |
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| Zdroj: | Journal of Marketing. Jul92, Vol. 56 Issue 3, p25-37. 13p. 1 Diagram, 7 Charts. |
| Databáze: | Business Source Ultimate |
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