Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's "Scientific Realism"
| Autor: | Peter, J. Paul1 |
|---|---|
| Zdroj: | Journal of Marketing. Apr92, Vol. 56 Issue 2, p72-79. 8p. 2 Diagrams. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Peter, J. Paul1 |
|---|---|
| Zdroj: | Journal of Marketing. Apr92, Vol. 56 Issue 2, p72-79. 8p. 2 Diagrams. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|