CREATIVE STRATEGIES IN AMERICAN AND JAPANESE TV COMMERCIALS: A COMPARISON.

Autor:	Ramaprasad, J.1, Hasegawa, K.2
Zdroj:	Journal of Advertising Research. Jan/Feb92, Vol. 32 Issue 1, p59-67. 9p. 2 Black and White Photographs, 4 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu