Titanic: Consuming the Myths and Meanings of an Ambiguous Brand.
| Autor: | BROWN, STEPHEN1 (AUTHOR) sfx.brown@ulster.ac.uk, MCDONAGH, PIERRE2,3 (AUTHOR), SHULTZ II, CLIFFORD J.4 (AUTHOR) cjs2@luc.edu |
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| Zdroj: | Journal of Consumer Research. Dec2013, Vol. 40 Issue 4, p595-614. 20p. |
| Databáze: | Business Source Ultimate |
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