A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment for Supermarket.

Autor: Pandey, Jatin1 pandey.jatin@gmail.com, Pathak, Darshana darshna1204@gmail.com
Zdroj: IUP Journal of Marketing Management. Aug2013, Vol. 12 Issue 3, p52-62. 11p.
Databáze: Business Source Ultimate