The Influences of Product Packaging Aesthetics and Consumer's Centrality of Visual Product Aesthetics on Taste Evaluation.
| Autor: | Chun-Ming Yang1 cmyang@mail.mcu.edu.tw |
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| Zdroj: | Marketing Review / Xing Xiao Ping Lun. Jun2012, Vol. 9 Issue 2, p223-245. 23p. |
| Databáze: | Business Source Ultimate |
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