Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations.

Autor: Olsen, Line Lervik, Johnson, Michael D.
Zdroj: Journal of Service Research. Feb2003, Vol. 5 Issue 3, p184. 13p. 2 Diagrams, 3 Charts, 1 Graph.
Databáze: Business Source Ultimate