Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability.
| Autor: | Mulhern, Francis J.1, Leone, Robert P.2 |
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| Zdroj: | Journal of Marketing. Oct91, Vol. 55 Issue 4, p63-76. 14p. 1 Diagram, 4 Charts, 6 Graphs. |
| Databáze: | Business Source Ultimate |
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