A BETTER ADVERTISING PLANNING GRID.
| Autor: | Rossiter, John R.1, Percy, Larry2, Donovan, Robert J.3,4 |
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| Zdroj: | Journal of Advertising Research. Oct/Nov91, Vol. 31 Issue 5, p11-21. 11p. 3 Black and White Photographs, 2 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
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