A Positioning-Based Decision Model for Selecting Advertising Messages.
| Autor: | Crask, Melvin R.1, Laskey, Henry A.2 |
|---|---|
| Zdroj: | Journal of Advertising Research. Aug/Sep90, Vol. 30 Issue 4, p32-38. 7p. 2 Black and White Photographs, 2 Diagrams, 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|