Using Single Source Data to Select TV Programs Based on Purchasing Behavior.
| Autor: | Assael, Henry1, Poltrack, David F.2,3 |
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| Zdroj: | Journal of Advertising Research. Aug/Sep91, Vol. 31 Issue 4, p9-17. 9p. 2 Black and White Photographs, 5 Charts. |
| Databáze: | Business Source Ultimate |
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