Consumer Perceptions of Promotional Activity.

Autor:	Krishna, Aradhna1, Currim, Imran S.2, Shoemaker, Robert W.3
Zdroj:	Journal of Marketing. Apr91, Vol. 55 Issue 2, p4-16. 13p. 1 Diagram, 5 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu