ADVERTISING EVALUATION USING SURROGATE MEASURES FOR SALES.
| Autor: | Schreiber, Robert J., Appel, Valentine1 |
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| Zdroj: | Journal of Advertising Research. Dec90/Jan91, Vol. 30 Issue 6, p27-31. 5p. 2 Black and White Photographs, 4 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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