Communication strategies in marketing channels: A theoretical perspective.
| Autor: | Mohr, Jakki1, Nevin, John R.2 |
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| Zdroj: | Journal of Marketing. Oct90, Vol. 54 Issue 4, p36-51. 16p. 2 Diagrams, 1 Chart, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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