DEVELOPING MARKETING STRATEGY FOR ELECTRONIC BUSINESS BY USING MCCARTHY'S FOUR MARKETING MIX MODEL AND PORTER'S FIVE COMPETITIVE FORCES.
| Autor: | Azadi, Siamak1 azadibox@yahoo.com, Rahimzadeh, Elham1 rahimzadeh77@yahoo.com |
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| Zdroj: | EMAJ: Emerging Markets Journal. 2012, Vol. 2 Issue 2, preceding p47-58. 13p. |
| Databáze: | Business Source Ultimate |
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