THE WILLINGNESS OF A CUSTOMER TO CO-CREATE INNOVATIVE, TECHNOLOGY-BASED SERVICES: CONCEPTUALISATION AND MEASUREMENT.
| Autor: | HANDRICH, MATTHIAS1 matthias.handrich@ebs.edu, HEIDENREICH, SVEN1 sven.heidenreich@ebs.edu |
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| Zdroj: | International Journal of Innovation Management. Aug2013, Vol. 17 Issue 4, p1-36. 36p. 3 Diagrams, 9 Charts. |
| Databáze: | Business Source Ultimate |
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