EXPLORATORY RESEARCH REGARDING ROMANIANS' PERCEPTION ABOUT THE REGIONAL BRAND "MARAMUREŞ".

Autor: Alexandra, Drule M.1,2 alexandra.drule@econ.ubbcluj.ro, Alexandru, Chiş1,2 alexandru.chis@econ.ubbcluj.ro, Adina, Dunca G.1,2 adina_dunca@yahoo.com
Zdroj: Annals of the University of Oradea, Economic Science Series. Jul2013, Vol. 22 Issue 1, p776-785. 10p.
Databáze: Business Source Ultimate