KURUMSAL İLETİŞİMDE İKİ STRATEJİK ALAN: PAZARLAMA VE HALKLA İLİŞKİLER ÜZERİNE BİR DEĞERLENDİRME.

Autor: CANPOLAT, Nesrin1 nesrincanpolat@hotmail.com, KISAÇ, Adem2 aozkisac@hotmail.com, BYASHİMOV, Güchgeldi3 guyc55@gmail.com
Zdroj: Academic Review of Economics & Administrative Sciences. 2013, Vol. 6 Issue 2, p259-274. 16p.
Databáze: Business Source Ultimate