Wrigley India Pvt Limited: Leveraging Trade Promotions for Competitive Advantage.
| Autor: | Singhvi, Sajjan Raj1 singlwi@imt.edu, Gera, Rajat2 |
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| Zdroj: | Asian Case Research Journal. Jun2013, Vol. 17 Issue 1, p43-72. 30p. |
| Databáze: | Business Source Ultimate |
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