Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective.
| Autor: | Herz, Marc Florian1 marc.herz@univie.ac.at, Diamantopoulos, Adamantios2,3 adamantios.diamantopoulos@univic.ac.at |
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| Zdroj: | Journal of International Marketing. Sep2013, Vol. 21 Issue 3, p95-121. 26p. 8 Black and White Photographs, 2 Diagrams, 5 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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