Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study.
| Autor: | Reinares, Pedro1 (AUTHOR) pedro.reinares@urjc.es, Reinares, Ricardo2 (AUTHOR) |
|---|---|
| Zdroj: | JMM: The International Journal on Media Management. Jul-Sep2013, Vol. 15 Issue 3, p161-175. 15p. 7 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|