Viral Marketing - More than a Buzzword.
| Autor: | Sohn, Kyongsei1, Gardner, John T.1, Weaver, Jerald L.1 |
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| Zdroj: | Journal of Applied Business & Economics. 2013, Vol. 14 Issue 1, p21-42. 22p. 3 Diagrams, 2 Charts. |
| Databáze: | Business Source Ultimate |
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