Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility.
| Autor: | Kurt, Didem1 dkurt@bu.edu, Hulland, John2 jhulland@uga.edu |
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| Zdroj: | Journal of Marketing. Sep2013, Vol. 77 Issue 5, p57-74. 18p. 2 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
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