Reexamining the Market Share--Customer Satisfaction Relationship.
| Autor: | Rego, Lopo L.1 lrego@indiana.edu, Morgan, Neil A.2 namorgan@indiana.edu, Fornell, Claes3 cfornell@umich.edu |
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| Zdroj: | Journal of Marketing. Sep2013, Vol. 77 Issue 5, p1-20. 20p. 11 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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