A content analysis study of the use of celebrity endorsers in magazine advertising.
| Autor: | Belch, George E.1 (AUTHOR) gbelch@mail.sdsu.edu, Belch, Michael A.2 (AUTHOR) |
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| Zdroj: | International Journal of Advertising. 2013, Vol. 32 Issue 3, p369-389. 21p. 6 Charts. |
| Databáze: | Business Source Ultimate |
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