Deciding to Give Online to Cultural Nonprofits: Affiliation, Attitudinal, and Demographic Segmentation.
| Autor: | Janicki, Thaddeus J.1, Maher, Jill K.2 |
|---|---|
| Zdroj: | Society for Marketing Advances Proceedings. 2011, Vol. 25 Issue 1, p133-139. 7p. 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|