Creating Buzz: The Neural Correlates of Effective Message Propagation.
| Autor: | Falk, Emily B.1, Morelli, Sylvia A.2, Welborn, B. Locke2, Dambacher, Karl2, Lieberman, Matthew D.2 |
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| Zdroj: | Psychological Science (0956-7976). Jul2013, Vol. 24 Issue 7, p1234-1242. 9p. |
| Databáze: | Business Source Ultimate |
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