You Get What You Pay For? Self-Construal Influences Price-Quality Judgments.
| Autor: | LALWANI, ASHOK K.1 (AUTHOR) lalwani@indiana.edu, SHAVITT, SHARON2 (AUTHOR) shavitt@illinois.edu |
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| Zdroj: | Journal of Consumer Research. Aug2013, Vol. 40 Issue 2, p255-267. 13p. 2 Black and White Photographs, 1 Diagram. |
| Databáze: | Business Source Ultimate |
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