Managers' understanding of theoretical concepts: the case of market orientation.
| Autor: | Ottesen, Geir Grundvåg, Grøhaug, Kjell |
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| Zdroj: | European Journal of Marketing. 2002, Vol. 36 Issue 11/12, p1209-1224. 16p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
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