SALES-MARKETING INTERFACES WITHIN BUSINESS FIRMS: TRANSITIONS AND EVOLUTION.

Autor: Biemans, Wim1 w.g.biemans@rug.nl, Brencic, Maja Makovec2 maja.makovec@ef.uni-lj.si, Malshe, Avinash3 amalshe@stthomas.edu
Zdroj: Transformations in Business & Economics. 2012, Vol. 11 Issue 2A, p478-487. 10p. 2 Charts.
Databáze: Business Source Ultimate