Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics.
| Autor: | Kushwaha, Tarun1 tarun_kushwaha@unc.edu, Shankar, Venkatesh2 vshankar@mays.tamu.edu |
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| Zdroj: | Journal of Marketing. Jul2013, Vol. 77 Issue 4, p67-85. 19p. 1 Black and White Photograph, 1 Diagram, 7 Charts. |
| Databáze: | Business Source Ultimate |
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