The effect of marketing focus, innovation and learning organization on the building of competitive advantages: empirical evidence from ISO 9000 certified companies.

Autor: Lertpachin, Chaiyutha1 (AUTHOR) chai.lertpachin@gmail.com, Wingwon, Boonthawan1 (AUTHOR), Noithonglek, Thanakorn1 (AUTHOR)
Zdroj: Journal of Strategic Marketing. Jul2013, Vol. 21 Issue 4, p323-331. 9p. 2 Diagrams, 3 Charts.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje