Cultural and language effects on Chinese bilinguals' and Canadians' responses to advertising.
| Autor: | Toffoli, Roy1, Laroche, Michel2 |
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| Zdroj: | International Journal of Advertising. 2002, Vol. 21 Issue 4, p505-524. 20p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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