An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association.

Autor: MERCURIO, KATHRYN R.1 (AUTHOR) kathryn.mercurio@anderson.ucla.edu, FOREHAND, MARK R.2 (AUTHOR) forehand@u.washington.edu
Zdroj: Journal of Consumer Research. Jun2013 Supplement, pS317-S339. 23p. 11 Black and White Photographs, 2 Charts.
Databáze: Business Source Ultimate