How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions.
| Autor: | Kim, Hyeongmin (Christian)1 |
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| Zdroj: | Journal of Marketing Research (JMR). Jun2013, Vol. 50 Issue 3, p416-426. 11p. 2 Graphs. |
| Databáze: | Business Source Ultimate |
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