The Relationship between Perceived Consumer Effectiveness, Environmental Concern and Ecologically Conscious Consumer Behavior.

Autor: Yahya, Wan Kalthom1, Hashim, Nor Hashima2, Mohamad, Siti Aishah3, Ramly, Zuraidah4
Zdroj: Annual International Conference on Enterprise Marketing & Globalization. 2013, p93-98. 6p.
Databáze: Business Source Ultimate