FRAMING EFFECTS ON EVALUATION OF COUPON OFFERS: ASSESSING THE PERFORMANCE OF ALTERNATIVE FACE VALUE FRAMES.
| Autor: | Baltas, George1 gb@aueb.gr, Painesis, Grigorios1, Argouslidis, Paraskevas1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p301-302. 2p. |
| Databáze: | Business Source Ultimate |
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