ACCEPTING OR FIGHTING PIRACY: CAN FIRMS REDUCE PIRACY FOR DIGITAL MEDIA PRODUCTS BY OPTIMIZING THEIR MARKETING?
| Autor: | Eggers, Felix1 eggers@econ.uni-hamburg.de, Burmester, Alexa1, Clement, Michel1, Prostka, Tim1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p299-300. 2p. |
| Databáze: | Business Source Ultimate |
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