INVESTIGATING THE EFFECTS OF VAGUENESS IN ADVERTISING SLOGANS ON BRAND PREFERENCE.
| Autor: | Roswinanto, Widyarso1 widyarso_r@yahoo.co.uk |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p167-168. 2p. |
| Databáze: | Business Source Ultimate |
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