PAZARLAMA İLETİŞİMİ ARACI OLARAK REKLÂM: REKLÂM MALİYETLERİ VE MUHASEBELEŞTİRİLMESİ.
| Autor: | CERAN, Yunus1 yunusceran@selcuk.edu.tr, KARAÇOR, Süleyman2 skaracor@selcuk.edu.tr |
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| Zdroj: | Academic Review of Economics & Administrative Sciences. 2013, Vol. 6 Issue 1, p9-24. 16p. |
| Databáze: | Business Source Ultimate |
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