Psychological Connection to a New Sport Team: Building or Maintaining the Consumer Base?
| Autor: | James, Jeifrey D.1, Kolbe, Richard H.2, Trail, Galen T.3 |
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| Zdroj: | Sport Marketing Quarterly. 2002, Vol. 11 Issue 4, p215. 11p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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