The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention.
| Autor: | Pope, Nigel K. U.1, Voges, Kevin E.1 |
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| Zdroj: | Sport Marketing Quarterly. 2000, Vol. 9 Issue 2, p96. 7p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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